![Basic Marketing - A Managerial Approach: E. Jerome McCarthy, William D Perreault Jr.: 9780256068658: Amazon.com: Books Basic Marketing - A Managerial Approach: E. Jerome McCarthy, William D Perreault Jr.: 9780256068658: Amazon.com: Books](https://m.media-amazon.com/images/I/81ihzWOAvVL._AC_UF1000,1000_QL80_.jpg)
Basic Marketing - A Managerial Approach: E. Jerome McCarthy, William D Perreault Jr.: 9780256068658: Amazon.com: Books
![Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research](https://ejbmr.org/public/journals/1/article_14_cover_en_US.png)
Demystifying McCarthy's 4 P's of the Marketing Mix: To Be or Not to Be | European Journal of Business and Management Research
EPT Marketing - O conceito de Marketing Mix, também conhecido como os '4Ps do marketing', foi inventado por Jerome McCarthy em 1960. Os 4P's referem-se a: Produto, Preço, Praça, e Promoção O
![Es el termino creado por McCarthy en 1960 el cual se utiliza para englobar a sus cuatro componentes básicos: producto, precio, distribución y comunicación. - ppt descargar Es el termino creado por McCarthy en 1960 el cual se utiliza para englobar a sus cuatro componentes básicos: producto, precio, distribución y comunicación. - ppt descargar](https://images.slideplayer.es/38/10792789/slides/slide_2.jpg)